Smartphones have become part of the framework in our everyday lives. Its not too far fetched to say it has become a necessity. However, it seems like just yesterday when the smartphone like devices were only seen in science fiction films or a device in the distant future, inconceivable to the average person.

This is nowhere near the classification of the product anymore. It has immersed itself into the daily necessity of out everyday lives. To us, it should be seen as a tool of perfection. With the emergence of new smartphone capabilities daily, we have become hesitant to commit to just one smartphone. Yearly, smartphones have become bigger and thinner, have increased resolution, and have revolutionary functions.

All these are necessary to enrich the smartphone experience so that new innovations will continue to thrive.

Are we so certain that these innovations lead us to a comfortable life? In the attempts to finding an answer, we have found numerous solutions. Smartphones seem to advance steadily in its advancements in hardware and functions. However, the industry shouldn’t just focus on the next high tech gadget, but what can help bring comfort to our lives. We need to bring a new category that the industry will soon come to value. Functionality and performance has developed into the priority in technological advancements. Could we achieve better results if we moved towards a different direction?

To seek not high-specification, but our enriched and comfortable life with offering reasonable price. This is how we conclude ‘another answer’ ; NuAns NEO.
Not focusing on specs, but on an affordable way to bring enriched comfort to technology is another answer; NuAns NEO.

While enriching our lives with digital devices that surround us and the smartphones that a part of us, NuAns offers products that are designed to seek comfort with its textures and colors; while maintaining basic functions and looks.

‘What is a comfortable digital life?’ We have reviewed the current lifestyle to understand what obstacles prohibit the euphoria that we call “comfort” in everyday technology. We have designed to solve the problem with our designs. NuAns’s sole mission is to seek that solution; the new answer. The more we can blend the digital life into the comfort of our space, the easier it is to find the new solution.

What makes a ‘comfortable’ smartphone?
To find the ‘answer’, we dissect what turns people off of current smartphones.

Tirelessly checking the life of the low quality battery
The awkwardly structured phone that is hard to hold
The cold, hard, slippery texture
The cold metallic appearances that do not fit our lifestyle

NuAns NEO strives to eliminate those problems that cause us stress in our lives. We found that the easiest way to eliminate the “cookie cutter” design of smartphones is to alter the look and feel of a smartphone to blend seamlessly into our lives.

Our commitment in re-designing comfort in our work life, play life, and daily life is what brought us to the conclusion to re-design the “phone life”.

Every year the new smartphones are released into the market. The blueprint in designing a smartphone has been improved. The new era (the NOW) has allowed small companies, like ours, to re-design the smartphone.

On the other hand, a revolutionary way of fully blending technology together has the industry enchanted.

Fortunately, we have the essential materials and technology to compete by created comfortable products here in Japan. However, most blended technologies are used for large companies and their products. However large companies fail to produce products that bring warmth and comfort to our lives.

Being a small company, we are able to design a product that engages the five senses. We consider every intricate aspect of how we use technology everyday; only possible because of the ‘Now’.

NuAns’s goal is to create a comfortable lifestyle with our smartphones. We sleep in a bed room, work at office, and meet in cafes. Occasionally we find ourselves working outside, as well as enjoy a meal with friends. We then return home to get much needed rest.

Smartphones can be used with every aspect in our lives. Our mission is to create a product that reveals new answers to daily problems technology seems to reveal. The tangling of cables is one in which we are proud to say, have a solution for.

NuAns NEO provides a better and specific solution for our technologic lifestyle by designing a smartphone ourselves.

NuAns NEO sought out to design a device that blends into our hands and lifestyles by using natural materials which bring immediate comfort. In this new era, we have brought nuance to digital devices with new answers for our lifestyles.

Our quest in providing you with the comfort does not end with smartphones. We seek out ways to make every aspect of our daily lifestyles more comfortable.

NuAns NEO has provided a new challenge that will has become our goal.